To add Google Analytics to an exhibitor, a tracking code is needed. How to get one? See Get Google Analytics tracking code
Using the „Exhibitor“menu and the exhibition configuration, the tracking code is then applied to the virtual expo:
After saving the settings, user interactions on the virtual expo exhibitor booth are tracked individually using Google Analytics.
Note: This depends on the user’s privacy settings ! Without user permission, GDPR conformant tracking isn’t possible.