To add Google Analytics to the expo, a tracking code is needed. How to get one? See Get Google Analytics tracking code
Using the „Organizer“ – „Exhibitions“ menu and the exhibition configuration, the tracking code is then applied to the virtual expo:
After saving the settings, user interactions on the virtual expo are tracked using Google Analytics.
Note: This depends on the user’s privacy settings ! Without user permission, GDPR conformant tracking isn’t possible.