Analytics: To know is to succeed.
Knowledge is an important factor for the success of your event. Only with it, the ROI on the event can be measured,
The expo platform provides several layers of analytics, so organizers and exhibitors can each see their success.
That utilises Google Analytics down to each single booth. By doing so, every exhibitor can see their success.
Additionally, the virtual expo platform uses an internal tracking system. That way, anonymous user analytics is possible, allowing GDPR conform tracking.
Note: The quality and depths of the visitor analysis depends on the visitor’s privacy settings.